Women aren’t funny? Try again!
POTUS was a bold, new comedy on Broadway, and I wanted our advertising to be, too. I leaned into the phrase "women aren't funny" and paired it alongside eclectic critic quotes to create a post-open campaign that highlighted our positive reviews and showed ticket buyers that women ARE, believe it or not, funny.
When presented with our theater, I was… underwhelmed. It was completed covered in scaffolding. Instead of letting that scaffolding be it’s boring, old scaffolding, I saw it as an advertising opportunity.