It’s not often that you’re tasked with an internal TVC spot concept (if you can’t tell I’m kidding, I’m kidding!).
Our Pass the Joy campaign, pushing holiday deals and offers, gave me the opportunity to keep content a bit lighter and fun. We’re branded as “the classiest team in the NHL”, so this was an exciting campaign for me!
For our 2023 campaign, I leaned in to the publicly known personas of some of our team, which provided an added layer of silliness for our core audience. And for our 2024 campaign, I tapped into our insanely talented motion designers to bring my Rangers holiday tale vision to life.